THE WORK 

These categories focus on creative excellence and celebrate the game-changing ideas within the industry, ensuring outstanding work receives the recognition it deserves.

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The eligibility criteria for entering these categories are as follows;

Entries are welcome from agencies in Canada relating to achievements or work aired, launched or released during the period 1 July 2023 - 31 January 2025.

 Entries in any given paid media channel are accepted. Campaigns must consist of a minimum of three executions. A minimum of two-thirds of the campaign implementation must fall within the eligibility window.

VIEW THE ENTRY KIT FOR FURTHER DETAILS

THREE REASONS TO ENTER 

1. LEAD INNOVATION

Be at the forefront of creativity, and gain recognition. These awards are a true reflection of the greatest work in the industry. 

2. CELEBRATE CONCEPTS 

In a world where a number of Awards look at strategy, budgets and insights, these categories are judged solely on the work in all its entirety.

3. AMPLIFY OPPORTUNTIES

Benchmark your work against peers, and establish your organization as a leader in media innovation, distinguishing yourself from the competition.


CATEGORIES

By entering the Agency of the Year awards you have the chance to proudly showcase the greatness of your work to the entire industry.


These awards offer an opportunity to gain recognition for excellence across the following categories. 

Awarded to the best creative idea in audio and radio advertising. Includes any form of radio broadcast, internet advertising, streaming audio content, downloadable content and podcasts.

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Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.
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Awarded to the best creative idea in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.
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Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.
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This award recognises the clever use of new ideas in media that deliver something tangible for an advertiser such as a clever media insight, a new digital or social networking application, a buzz or viral marketing campaign, or a new piece of technology. Judges will be looking to see how the innovation led to business results.

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New ideas in the use of digital media that deliver something tangible for an advertiser, including but not limited to insights that break new ground in digital, a new digital or social networking application, or new use of gaming (including console games, PC games, social or mobile gaming).
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The category rewards a company that uses branded content at the heart of a media campaign.

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The category recognises innovative media activity underpinned by a creative, audience-focused use of data.

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The category will recognize executions and campaigns that represent innovation only possible through the use of artificial intelligence tools and platforms.

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This category awards the most creative campaign that uses one or more social media influencers or a celebrity’s social platforms to increase the brand's reach. This can be as a standalone initiative or as part of a wider campaign.

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