WINNERS 2025
Congratulations to all our winners and highly commended entrants
Agency of the Year
5
Account Person
Shawne Elnicki, No FIxed Address Inc.
Job Title
Group Account Director
WINNER
Individual Headshot or Team Image
Daniela Wurster, VML Canada
Job Title
Managing Director
Individual Headshot or Team Image
Lindsay Day, Lifelong Crush
Job Title
VP Business Director
Individual Headshot or Team Image
Melissa Champagne, Spark Foundry
Job Title
VP, Media Planning
Individual Headshot or Team Image
Saloni Wadehra, Courage
Job Title
Managing Director
Individual Headshot or Team Image
3
Agency Producer or Team
Giordan Sora, Diamond
Job Title
Head of Production, Experiences
WINNER
Individual Headshot or Team Image
Clair Galea, Courage
Job Title
Executive Producer
HIGHLY COMMENDED
Individual Headshot or Team Image
Agency Producer Team, Lifelong Crush
Job Title
Producer Team
Individual Headshot or Team Image
4
Brand Agency
Salt XC
Description
WINNER
Image Upload
Diamond
Image Upload
Mosaic North America
Image Upload
Zulu Alpha Kilo
Image Upload
7
Creative Agency
Courage
Description
WINNER
Image Upload
Anomaly Toronto
Image Upload
Cossette
Image Upload
Leo Toronto
Image Upload
No Fixed Address
Image Upload
Rethink
Image Upload
Zulu Alpha Kilo
Image Upload
5
Creative Leader
Joel Holtby, Courage
Job Title
Co-Founder and Co-CCO
Description
WINNER
Individual Headshot or Team Image
Erin Kawalecki, Angry Butterfly
Job Title
Partner & CCO
Description
HIGHLY COMMENDED
Individual Headshot or Team Image
Derek Blais, Lifelong Crush
Job Title
Chief Creative Officer
Individual Headshot or Team Image
Jenny Glover, Brian Murray & Stephanie Yung, Zulu Alpha Kilo
Job Title
Chief Creative Officer, Chief Creative Officer & Chief Design Officer
Individual Headshot or Team Image
Vinicius Dalvi, Publicis Toronto
Job Title
Chief Creative Officer
Individual Headshot or Team Image
2
Creative Team
Matt Miller & Tommy Yong, Courage
Description
WINNER
Individual Headshot or Team Image
Allen Kwong & Mike Richardson, VML Canada
Individual Headshot or Team Image
7
Media Agency
PHD Canada
Description
WINNER
Image Upload
Cossette Media
Image Upload
Initiative
Image Upload
Media Experts
Image Upload
Spark Foundry
Image Upload
Starcom
Image Upload
UM
Image Upload
1
Media Planner
Sammy Rifai, Initiative
Job Title
Chief Strategy Officer
Description
WINNER
Individual Headshot or Team Image
3
Multicultural Agency
Ethnicity Multicultural Marketing
Description
WINNER
Image Upload
Barrett and Welsh
Image Upload
Visionnaire
Image Upload
7
PR Agency
Craft Public Relations
Description
WINNER
Image Upload
Agnostic
Image Upload
Citizen Relations
Image Upload
Heads+Tales
Image Upload
NKPR
Image Upload
Pomp & Circumstance PR
Image Upload
Rethink PR
Image Upload
8
Small Agency
The Garden
Description
WINNER
Image Upload
Akcelo
Image Upload
Berlin
Image Upload
Conflict
Image Upload
Hard Work Club
Image Upload
Involved Media
Image Upload
Public Office
Image Upload
Ray
Image Upload
4
Social Media Agency
We Are Social Canada
Description
WINNER
Image Upload
The Kitchen North America
Description
HIGHLY COMMENDED
Image Upload
Clark Influence
Image Upload
Courage
Image Upload
2
Start-Up Agency
Category Communications
Description
WINNER
Image Upload
Good Eggs & Co.
Image Upload
5
Strategist
Rami Dudin, Courage
Job Title
Executive Strategy Director
Description
WINNER
Individual Headshot or Team Image
Christine Maw, VML Canada
Job Title
Chief Strategy Officer
Individual Headshot or Team Image
Courtney Mulock, Publicis Toronto
Job Title
Senior Strategist
Individual Headshot or Team Image
Geoff Gingerich, Lifelong Crush
Job Title
SVP Strategy
Individual Headshot or Team Image
Heather Segal & Maxine Thomas, Zulu Alpha Kilo
Job Title
Chief Strategy Officer & Chief Strategy Officer
Individual Headshot or Team Image
7
Head of Agency - Creative / Advertising
Dhaval Bhatt, Courage
Description
WINNER
Job Title
Co-founder and Co-CCO
Individual Headshot or Team Image
Amin Todai, Tadiem
Job Title
Chief Innovation Officer
Individual Headshot or Team Image
Brent Choi, Angry Butterfly
Job Title
Partner & CEO
Individual Headshot or Team Image
Caroline Kilgour, Lifelong Crush
Job Title
EVP and Managing Director
Individual Headshot or Team Image
Joseph Bonnici, Tadiem
Job Title
Chief Creative Officer
Individual Headshot or Team Image
Mike Sutton, Zulu Alpha Kilo
Job Title
President & CEO
Individual Headshot or Team Image
Priyanka Goswami, No Fixed Address
Job Title
President
Individual Headshot or Team Image
6
Head of Agency - Media
Helen Galanis, Initiative
Description
WINNER
Job Title
CEO
Individual Headshot or Team Image
Devon MacDonald, Cairns Oneil
Job Title
President
Individual Headshot or Team Image
Erica Kokiw, PHD Canada
Job Title
President
Individual Headshot or Team Image
Karel Wegert, Media Experts
Job Title
CEO
Individual Headshot or Team Image
Samantha Kelley, Touché!
Job Title
Chief Executive Officer
Individual Headshot or Team Image
Shelley Smit, IPG Mediabrands
Job Title
CEO
Individual Headshot or Team Image
Strategy
3
Best Use of AI
See You There
Agency/ Media Owner
Initiative and McCann
Client/ Brand
Black & Abroad
Description
WINNER
Lead Image
Pepperoni Hug Spot
Agency/ Media Owner
Leo Toronto
Client/ Brand
Pizza Hut Canada
Lead Image
Young Again Never Again
Agency/ Media Owner
TBWA\Canada
Client/ Brand
Liberation75
Lead Image
8
Best use of Influencers/ Creators
BMO - Bills Paid On Time
Agency/ Media Owner
UM
Client/ Brand
BMO
Description
WINNER
Lead Image
Address change
Agency/ Media Owner
LG2
Client/ Brand
Dans la rue
Lead Image
Bud Light Buckle Up Tour
Agency/ Media Owner
Anomaly
Client/ Brand
Labatt Breweries of Canada / Bud Light
Lead Image
Napoleon Dynamite x Ore-Ida: TOT-PROTECTING PANTS
Agency/ Media Owner
The Kitchen North America
Client/ Brand
Kraft Heinz - Ore-Ida
Lead Image
The McDonald’s Remix Playbook
Agency/ Media Owner
Cossette
Client/ Brand
McDonald's Canada
Lead Image
The Undercover Kindness Project
Agency/ Media Owner
Vitamin D
Client/ Brand
The Ontario Caregiver Organization
Lead Image
Tim Hortons Flatbread Pizza x Lance Stroll
Agency/ Media Owner
Craft Public Relations
Client/ Brand
Tim Hortons
Lead Image
We Do We
Agency/ Media Owner
Touché!
Client/ Brand
Smirnoff
Lead Image
6
Branded Content
Meow-a-Thon
Agency/ Media Owner
Leo Toronto
Client/ Brand
Smucker Foods Corp. of Canada
Description
WINNER
Lead Image
Michelob Ultra - Ultra Hole Challenge
Agency/ Media Owner
Anomaly
Client/ Brand
Michelob Ultra
Lead Image
PIZZA WRMR
Agency/ Media Owner
Leo Toronto
Client/ Brand
Pizza Hut Canada
Lead Image
Short Life Stories
Agency/ Media Owner
Bensimon Byrne
Client/ Brand
White Ribbon
Lead Image
Stigmavir
Agency/ Media Owner
Bensimon Byrne
Client/ Brand
Casey House
Lead Image
Undone
Agency/ Media Owner
Citizen Relations
Client/ Brand
TurboTax Canada
Lead Image
6
Data & Creativity
Voice 2 Diabetes
Agency/ Media Owner
Klick Health
Client/ Brand
KVI Brave Fund Inc.
Description
WINNER
Lead Image
Art Rate Monitor
Agency/ Media Owner
Zulu Alpha Kilo
Client/ Brand
Art Gallery of Ontario
Lead Image
Run on Heinz
Agency/ Media Owner
The Kitchen North America
Client/ Brand
Kraft Heinz - Heinz
Lead Image
Sephora Illumination
Agency/ Media Owner
Zulu Alpha Kilo
Client/ Brand
Sephora Canada
Lead Image
The Toxicity Rating
Agency/ Media Owner
Leo Toronto
Client/ Brand
Melanin Gamers
Lead Image
Vector Become Your Player
Agency/ Media Owner
Leo Toronto
Client/ Brand
WK Kellogg Co. Canada
Lead Image
5
Digital Innovation
The Toxicity Rating
Agency/ Media Owner
Leo Toronto
Client/ Brand
Melanin Gamers
Description
WINNER
Lead Image
Hair Hair Everywhere
Agency/ Media Owner
Leo Toronto
Client/ Brand
Procter & Gamble/Bounce
Lead Image
Meow-a-Thon
Agency/ Media Owner
Leo Toronto
Client/ Brand
Smucker Foods of Canada Corp.
Lead Image
No Need For Speed
Agency/ Media Owner
LG2
Client/ Brand
Gouvernement du Québec
Lead Image
Vector Become Your Player
Agency/ Media Owner
Leo Toronto
Client/ Brand
WK Kellogg Co. Canada
Lead Image
8
Media Innovation
Next to Stok'd
Agency/ Media Owner
Angry Butterfly
Client/ Brand
Stok'd Cannabis
Description
WINNER
Lead Image
BMO - Business Carols - Move Over Mariah
Agency/ Media Owner
UM
Client/ Brand
BMO
Lead Image
BMO BRB Screen
Agency/ Media Owner
UM
Client/ Brand
BMO
Lead Image
Bratwurst Summer
Agency/ Media Owner
No Fixed Address
Client/ Brand
Field Roast Grain Meat Co.
Lead Image
Coors Light Fix Tixflation
Agency/ Media Owner
Citizen Relations
Client/ Brand
Coors Light; Molson Coors Beverage Company
Lead Image
Hair Hair Everywhere
Agency/ Media Owner
Leo Toronto
Client/ Brand
Procter & Gamble/Bounce
Lead Image
UltraLuxe Bathroom Guide
Agency/ Media Owner
Lifelong Crush
Client/ Brand
Kruger
Lead Image
Wäsche of the Wild
Agency/ Media Owner
Zulu Alpha Kilo
Client/ Brand
Destination BC
Lead Image
Creative
5
Audio & Radio
The Remix
Agency
Cossette
Brand
McDonald's Canada
WINNER
Lead Image
Bacon is Rain
Agency
No Fixed Address
Brand
Greenfield Natural Meat Co.
Lead Image
Our Song
Agency
Target
Brand
Newfoundland and Labrador Tourism
Lead Image
Sound of a Hug
Agency
Zulu Alpha Kilo
Brand
Huggies
Lead Image
Yukon is a little bit Metal
Agency
Cossette
Brand
Travel Yukon
Lead Image
8
Experiential
Wäsche of the Wild
Agency
Zulu Alpha Kilo
Brand
Destination BC
WINNER
Lead Image
Airways
Agency
Edelman
Brand
Allegra
HIGHLY COMMENDED
Lead Image
Art Rate Monitor
Agency
Zulu Alpha Kilo
Brand
Art Gallery of Ontario (AGO)
Lead Image
Asshole Activists
Agency
Citizen Relations
Brand
TUSHY
Lead Image
Fix Tixflation
Agency
Citizen Relations
Brand
Coors Light
Lead Image
Pepperoni Hug Spot
Agency
Leo Toronto
Brand
Pizza Hut Canada
Lead Image
SHT
Agency
Edelman
Brand
IKEA
Lead Image
Text Peanut 1,300 Times
Agency
Leo Toronto
Brand
Jif Peanut Butter
Lead Image
9
Out of Home/ Print
Porch Pirates
Agency
Leo Toronto
Brand
ecobee
WINNER
Lead Image
Rainbow Deposits X Pride Placements
Agency
UM
Brand
BMO
Lead Image
Bratwurst Summer
Agency
No Fixed Address
Brand
Field Roast Grain Meat Co.
Lead Image
Doki Doki: Posters You Can Hear
Agency
No Fixed Address
Brand
Doki Doki
Lead Image
Mudern Art
Agency
Leo Toronto
Brand
GMC Canyon AT4X
Lead Image
Rebrand for ROM, Canada's Largest Museum
Agency
Leo Toronto
Brand
Royal Ontario Museum (ROM)
Lead Image
Sketchy Animals
Agency
LG2
Brand
Service
Lead Image
The Sizzle Board
Agency
No Fixed Address
Brand
Greenfield Natural Meat Co.
Lead Image
Truth Boxes
Agency
Leo Toronto
Brand
Toronto Star
Lead Image
4
TV & Cinema
The orange
Agency
LG2
Brand
Service
WINNER
Lead Image
Book Whoever You Want To Be
Help Us Remain
Agency
Cossette
Brand
Egale
Lead Image
Opera
Agency
Broken Heart Love Affair
Brand
Natural History
Lead Image
