This award acknowledges companies that best demonstrate a consistent ability to translate consumer intentions into revenue for clients, deliver roi-based campaign activity and drive sales results for clients.

This category recognises the most creative advertising agencies.

This award recognises the very best agencies specialising in media including but not limited to planning and buying.

This award recognises the best agency specialising in providing experiential marketing solutions.

This award recognises the best agencies specialising in delivering social media solutions for brands. The judges will be looking for innovative use of social platforms and effective engagement strategies in the social space.

Open to agencies that are within their first two years of operation. All disciplines are welcome. Open to agencies that are not backed by or affiliated with an existing holding company, agency or network.

This category recognises the achievements, performance and excellent work of pr consultancies in Canada.

Any agency based in Canada with 20 or less full time staff. These small agencies are not only undersized threats to the larger players in their category, but in many ways set standards in terms of work quality and craftsmanship, operations / culture.

This category is for any specialist agency, or specialized team within a larger agency, that focuses entirely on helping brands reach and connect with new Canadians and those with a strong ethnic connection and identity.

This award will celebrate the planner/strategist who has helped to deliver the best results for their clients through insightful, original and evidence based thinking.

This award recognises the heads of Canadian agencies nationally who have individually done the most to advance their agency/network in the industry.

This award recognises agency producers who have displayed the most innovation, skills and enthusiasm when executing agencies’ campaign ideas.

This award is for the media planning and media strategy leaders who have made the biggest impact on their clients’ marketing and business results through the creative use of media during the review period. This person will be responsible for spearheading the agency’s planning and strategy efforts more broadly, even if they do not formally run a separate department.

This award recognises the Canadian team behind the best work during the review period. The winning team will have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas. Ideally, the team will have created campaigns for more than one brand.

The award recognises creative directors working (largely) from Canada who have overseen the best work during the review period. The winner will have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas.

This award recognises professionals responsible for account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships.

This award is for the new business development person/team who has proven to have built and developed a new account or expanded the services of an established client relationship. Judges will consider solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency. This can be an individual or a team.

The category will recognize executions and campaigns that represent innovation only possible through the use of artificial intelligence tools and platforms.

This category awards the most creative campaign that uses one or more social media influencers or a celebrity’s social platforms to increase the brand's reach. This can be as a standalone initiative or as part of a wider campaign.

This award recognises the clever use of new ideas in media that deliver something tangible for an advertiser such as a clever media insight, a new digital or social networking application, a buzz or viral marketing campaign, or a new piece of technology. Judges will be looking to see how the innovation led to business results.

The category recognises innovative media activity underpinned by a creative, audience-focused use of data.

The category rewards a company that uses branded content at the heart of a media campaign.

New ideas in the use of digital media that deliver something tangible for an advertiser, including but not limited to insights that break new ground in digital, a new digital or social networking application, or new use of gaming (including console games, PC games, social or mobile gaming).

Awarded to the best creative idea in audio and radio advertising. Includes any form of radio broadcast, internet advertising, streaming audio content, downloadable content and podcasts.

Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.

Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.

Awarded to the best creative idea in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.