With over 20 years of experience in marketing, advertising, and brand strategy, Mark Charles is a creative leader passionate about connecting people with brands through storytelling. As the VP of Marketing at WWF Canada, he enhances marketing communications to align with organizational goals and maintain brand consistency across all media channels. A forward-thinking strategist and storyteller, Mark has a rich background in agency, media, branded content, and ad sales environments, including roles at Verizon Media, Conde Nast UK, Hearst UK, Rogers, Torstar, DMG Media, and ASOS.com. His entrepreneurial spirit and big-picture perspective have led to exceptional outcomes, leveraging data and analytics, conducting research, and crafting award-winning marketing initiatives. Mark believes in the power of emotional connections, guided by core principles: finding the essence of a message, leveraging data and human insights, and delivering resonant experiences.