A culture junkie known for her relentless pursuit of a good idea and the ability to win clients over, Melissa is an EVP, Head of Strategy + Creative at Weber Shandwick. Obsessed with consumer brands, she's led cross-functional teams across some of Canada and the world's most iconic companies including McDonald's Canada, Red Bull, Air Canada, Oreo, Mastercard and more. Melissa is scrappy and knows what it takes to build dynamic teams in order to push the work but injects fun while doing it! With a 20+ year track record of winning success, Melissa is a decorated PR veteran leading her teams to victory, winning more than 80 industry awards over the course of her career.