Mike's marketing career spans over twenty years, three continents and several industries. He has played a wide variety of senior roles including Director of Advertising for NIKE in Europe, Vice President of Canadian Airlines, Chief Marketing Officer Bank of Montreal, and CEO of sport and lifestyle agency MKTG. Mike successfully ran award-winning marketing agency Ariad for over ten years. Mike is currently the Chief Client Officer at Torstar, where he works with strategic partners to help them meet their business objectives. He is a sought-after speaker on marketing trends, brand management and consumer behaviour.