Zachary Bautista, Rethink
Zachary Bautista
Partner, Group Creative Director
Rethink

Rethink, ranked #1 Global Independent Agency of The Year at Cannes 2024. From art school dropout to one of the most consistently recognized creatives in Canada, his work has been awarded at every major international award show from Cannes to Clios with acclaim from figures like Jimmy Fallon and Drew Barrymore, and headlines on publications like CNN and FastCompany.

Zach was ranked the #1 Art Director back-to-back in Strategy Magazine's Creative Report Card for 2022 and 2023. He was among AdAge's 40 Under 40 in 2021 and the only Canadian on the list. You can find his work on a billboard near you or in the 6th Edition of Hey Whipple Squeeze This along with Pearson's Fundamentals of Marketing Textbook. In addition to his impassioned dedication as an industry mentor, Zach is a recurring instructor at Miami Ad School in Toronto. In his role as teacher he has elevated the talents of up-and-coming art directors and copywriters. His approach to his students is teaching peers to become future co-workers. Zach spends most of his money on sports memorabilia. He spends most of his time making money to afford sports memorabilia.