Joe Peters is COO at MiQ Digital Canada. In this role, he spearheads the growing Canadian business, while providing direction, leadership and oversight to the market as a whole. He aligns MiQ's organizational objectives and priorities with long-term business initiatives of MiQ's largest partners. Joe is a seasoned leader in the digital advertising industry - with knowledge and skill sets stemming across Digital Strategy, Data Enablement through AI, Brand Safety, Programmatic, Analytics and Multi Market expansion. Joe's previous experience includes working across media and technology brands AOL, Rocket Fuel and Sizmek in a variety of management positions collaborating with clients across EMEA and APAC.