Ishma's 20+ years of media planning experience across multiple continents has made her an expert in consumer culture and motivations. An industry-recognized innovator, Ishma has led multiple teams of media experts across a client portfolio including some of the leading financial service, quick-serve restaurant, entertainment and toy brands in Canada and is co-lead of the work stream on IPG Mediabrands DEI Committee. Ishma's deep understanding of consumer behaviour and cultural currents allows her to build media campaigns, develop research and content, and provide analytic solutions that grow brands. She currently holds volunteer leadership positions as a member of the CMA Media Council, CMDC, and is a board member with People of Colour in Advertising and Marketing (POCAM).