Jeff Lancaster is a seasoned leader and expert in digital marketing, with over 25 years of experience in the industry. He is the Head of Agency Development for LinkedIn Marketing Solutions Canada, where he helps the world's biggest agencies and their clients harness the power of LinkedIn's platform to achieve their business goals. As the Chair of the Board of Directors for the IAB Canada, Jeff also plays a pivotal role in advancing the digital media and advertising ecosystem in the country. He is passionate about fostering innovation, collaboration, and education in the industry, and leveraging his extensive network and knowledge to support the growth and development of the IAB members and partners. Jeff holds multiple certifications from LinkedIn and is a media-savvy professional who regularly shares his insights and expertise through interviews, podcasts, and events.