As CEO of Initiative, Helen leads a growing Canadian team in a relentless pursuit of excellence. Applying her skills as a former client, Helen values diverse skill sets, spurring her to build a team of passionate experts with varied backgrounds in marketing, media, tech, experiential, and sales. A dedicated leader, Helen is personally involved and invested in helping clients navigate the new media landscape through cultural connections that drive meaningful business outcomes. Under Helen's leadership, Initiative was awarded three gold Strategy Media Agency of the Year awards in the last 5 years and been named WARC’s Top 50 Most Effective Media Agencies in the World. She was also awarded Strategy’s 2019 Media Leader of the Year.