With nearly two decades of experience in the content industry, Lindsay is a leader in the creative media and content space. Currently, at the helm of the content division at EssenceMediacom, Lindsay has an extensive background that spans sponsorship, production, and influencer marketing. Over the years, Lindsay has managed a diverse client portfolio which includes prestigious brands such as Mars Wrigley, Coca-Cola, Audi & Volkswagen, Hasbro, CIBC, OLG, Canadian Blood Services, and H&M. This vast experience has equipped her with a profound understanding of the dynamics of content marketing across various sectors and audience segments. Lindsay is an active member of the IAB Branded Content Committee and has made significant contributions to the industry's development by co-authoring Canada's first IAB Branded Content Guide for Marketers. Additionally, she played a crucial role in the IAB's inaugural study of the Influencer Marketing Landscape in Canada, helping to shape strategies and best practices in this evolving field. Recognized for expertise and insight, Lindsay is a recurring judge for the Effie Awards and the Content Marketing Awards, bringing a wealth of knowledge and a critical eye to the evaluation process.