Haem has both led and built marketing teams and brands across Canada, USA, and India and currently heads enterprise marketing for Amazon Ads across Canada and LATAM. She is a storyteller who strives to understand consumers in order to connect their stories with brands. As a global Omnichannel Marketer, Branded content expert, and Creative Strategist, she has worked on the creative as well as business sides, leading all aspects from strategy, content creation, pitching to execution, marketing and optimization. Haem has been a jury member for Effies Canada 2022 Jury, the AToMic Awards 2022, has been a speaker at several events, and co-hosted the BCMA Canada Candid chats. She pro-actively champions diversity and inclusion as part of various industry taskforces and shares her lived experiences as an immigrant woman of colour. Haem also dabbles in improvisational comedy, spoken word performances, is an avid scuba diver, traveler, cheese lover, and plant-hoarder.