This award recognises the best agency specialising in providing experiential marketing solutions.

This award recognises the best agencies specialising in creating, launching and repositioning brands. The judges will consider how the agency has planned, executed and evaluated branding projects for its clients. This is open to all agencies part of a network or independent.

This category recognises the most creative advertising agencies.

This award recognises agencies specialising in providing the best digital solutions. 

Open to independent media or PR agencies and agencies that are not majority owned by a holding company or network (less than 49%). Agencies not eligible are those who are either majority, fully backed by or sharing resources with a holding company, or using a holding agency brand name.

This award recognises the best agencies specialising in influencers and creators.

This category is open to in-house agencies that are part of brands' businesses. This category is not looking to reward external agencies that physically (or virtually) work inside their clients' offices but instead recognise agencies that are part of a brand's company. They can be supported by external companies but must be, by and large, part of the client organisation.

This Award recognises the best agencies specialising in providing the best integrated marketing and branding solutions. This is open to all agencies part of a network or independent. 

This award recognises the very best agencies specialising in media including but not limited to planning and buying.

This category is for any specialist agency, or specialized team within a larger agency, that focuses entirely on helping brands reach and connect with new Canadians and those with a strong ethnic connection and identity.

This category recognises the achievements, performance and excellent work of pr consultancies in Canada.

Any agency based in Canada with 20 or less full time staff. These small agencies are not only undersized threats to the larger players in their category, but in many ways set standards in terms of work quality and craftsmanship, operations / culture.

This award recognises the best agencies specialising in delivering social media solutions for brands. The judges will be looking for innovative use of social platforms and effective engagement strategies in the social space.

Open to agencies that are within their first two years of operation. All disciplines are welcome. Open to agencies that are not backed by or affiliated with an existing holding company, agency or network.

This award recognises professionals responsible for account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships.

This award recognises agency producers who have displayed the most innovation, skills and enthusiasm when executing agencies’ campaign ideas.

The award recognises creative directors working (largely) from Canada who have overseen the best work during the review period. The winner will have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas.

This award recognises the Canadian team behind the best work during the review period. The winning team will have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas. Ideally, the team will have created campaigns for more than one brand.

This award recognises the heads of Canadian agencies nationally who have individually done the most to advance their agency/network in the industry.

This award is for the media planning and media strategy leaders who have made the biggest impact on their clients’ marketing and business results through the creative use of media during the review period. This person will be responsible for spearheading the agency’s planning and strategy efforts more broadly, even if they do not formally run a separate department.

This award is for the new business development person/team who has proven to have built and developed a new account or expanded the services of an established client relationship. Judges will consider solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency. This can be an individual or a team.

This award will celebrate the planner/strategist who has helped to deliver the best results for their clients through insightful, original and evidence based thinking.

Awards the best creative TV ad of 30 seconds or less. This should be an original 30 second ad rather than a cut down. Criteria considered during judging will predominantly be the idea and execution. 

Awarded to the best creative idea in audio and radio advertising. Includes any form of radio broadcast, internet advertising, streaming audio content, downloadable content and podcasts.

This category will reward creative ideas that raise awareness or positive sentiment towards a social cause/ issue or environmental cause/ issue, and/or help shift culture or change behaviour.

Brands now have the ability to "be on" 24 hours a day, 7 days a week. While this allows consumers to have a continuous conversation with them, it also means that smart brands can respond and react to wider events and moments in time. This category goes to the best creative idea that was quick off the mark. 

The category will recognize executions and campaigns that represent innovation only possible through the use of artificial intelligence tools and platforms.

This category awards the most creative campaign that uses one or more social media influencers or a celebrity’s social platforms to increase the brand's reach. This can be as a standalone initiative or as part of a wider campaign.

Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.

Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.

Awarded to the best creative idea across multiple channels. Campaigns into this category must make use of at least two different media channels.

Awarded to the best creative idea in out-of-home advertising. Includes billboards, giant posters, digital and interactive posters, bus sides, taxis, ambient posters and special builds, advertising in local and national press, business and consumer magazines, inserts, wraps and covers. 

Awarded to the best creative idea in out-of-home or print advertising. Includes billboards, giant posters, digital and interactive posters, bus sides, taxis, ambient posters, bus sides, taxis, ambient posters and special builds, advertising in local and national press, business and consumer magazines, inserts, wraps and covers.

This award recognises a company for its commerce media strategy that uses retail media, social commerce or other elements of media to drive commerce. The judges will be looking for work that demonstrates:

• How a brand developed a strategy that combines the use of media and commerce to achieve its business and sales objectives 
• Innovation, creativity and use of data in the insight and planning of the commerce media strategy
• The media execution, targeting and effectiveness in driving commerce
• Highlighting on-going and future collaborations with industry partners and platforms as part of the commerce media strategy
  

This award recognises projects or campaigns that have only been made possible by the close collaboration between a creative agency and a media agency or the work of an integrated creative and media agency team.

This category celebrate a company or companies that used a media partnership at the heart of a media campaign.

This category celebrates a company that uses experiential as a core part of the brand's media strategy. The judges will be looking for work that demonstrates: 

• Use of experiential is at the heart of the media idea, strategic thinking and execution
• Strategic thinking, originality and innovation in use of experiential in the insight, planning and content creation phases of a media campaign
• The execution of the experiential event(s) and effectiveness in delivering results for the brand
• Highlighting ongoing and future collaborations as part of the strategy

The categories recognises a company for the best use of insight at the heart of a media campaign. The judges will be looking for work that demonstrates:

• Original and innovative use of insight in a media campaign
• Strategic thinking in the use of insight
• Effectiveness in driving business results
• Highlighting ongoing use of insight
  

This award recognises a company that uses social media to inform a brand’s media strategy and execution.

The category rewards a company that uses branded content at the heart of a media campaign.

The category recognises innovative media activity underpinned by a creative, audience-focused use of data.

New ideas in the use of digital media that deliver something tangible for an advertiser, including but not limited to insights that break new ground in digital, a new digital or social networking application, or new use of gaming (including console games, PC games, social or mobile gaming).

This award recognises the clever use of new ideas in media that deliver something tangible for an advertiser such as a clever media insight, a new digital or social networking application, a buzz or viral marketing campaign, or a new piece of technology. Judges will be looking to see how the innovation led to business results.

This category will recognise a product innovation by either an agency or media owner. In both instances’ judges will be looking for work that shows:

• Strategic thinking in devising a new product
• Genuine innovation
• The media execution and effectiveness in delivering results
• Benefit to the industry, including clients and/or media owners/agencies and own staff

The category looks to award a company for a total communications campaign, with particular recognition for work that caters for the whole customer experience.